3 years ago I co-founded Faith & Fortune, a graphic apparel lifestyle brand. It has easily been one of the most exciting, most stressful, and greatest educational experiences I could fathom. I’ve learned a great deal about a myriad of topics, most of which I’m going to share with you here at The Apparel Project.
Am I an expert? Certainly not. Those people aren’t usually giving away free advice. While truthfully this site will not be my primary professional endeavor, I’m going to share as much as possible as I grow my business and expand my knowledge base.
While the apparel industry is where I’ve focused much of my efforts over the last 3 years, another great deal has been spent growing my expertise in social media, marketing, branding and sales efforts.
As any wise researcher would do, I’d advise you test my suggestions against those of other seasoned professionals. In other words, don’t just take my word for it; go put it into practice.