Your Clothing line theme; how to create one This may sound a little crazy for a t-shirt or new to the scene apparel brand. Initial thoughts are “that costs WAY too much money” and “what’s a line”? If you’re like me, you’re happy just to get through the current month with some new additions and relevant style updates for your...

I’m going to irritate some people with this post, and it’s not intentional. The purpose of this blog as a whole is two-fold really; the intent is to educate and inspire. To share some of our shortcomings and some of our successes (I’d love to hear yours too, btw). Anyone in the start-up phase of a clothing line most likely wants a) overnight...

One of the first things that drew heavy attention from me as I researched the intricacies of how to start a clothing line was ‘printing strategy’. Plastisol, water-based inks, soft hand, Direct to Garment (DTG), screen mesh size; wow. I was ready to quit before I began. That’s when I realized something incredibly valuable: I really didn’t need...

For clothing line start-ups and established brands alike, this is possibly one of the most frustrating and time-consuming topics. Where to source my t-shirts? Can I move beyond the t-shirt? What’s the cheapest t-shirt? The softest? I give up. While it’s true that at the end of the day a t-shirt is really just a t-shirt, it’s much more than just a...

This is a painful post. I hate it. 3 years later writing about it still brings a good deal of pain. These are the types of moments I eluded to earlier when talking about “learning from your mistakes”. In fact, this simple mistake turned out to be a $10,000 mistake that could have been prevented with a $500-800 investment. It was there, then it...

You think I’m crazy. You think words like “the most important post” should apply to entries titled “how to raise $100,000 for your brand” or “the fool-proof way to get your line into Nordstroms”. You think you can slap a flashy name and a cool logo on your website and “bam!”, there’s your brand. Make...

Face it. You can’t do it all. Or, maybe you really can do it all and are limited by that hassle we call “time”. I’ve been there friend. If only you could find a way to squeeze 4-5 more hours into the day. Then maybe you could get it all done. Until this becomes a reality, the truth is you need to organize your team of contacts. You need that...